GAMING HELPS FORD SHARE A PASSION FOR DRIVING WITH MORE CONSUMERS THAN EVER BEFORE The virtual driving simulator series Forza Motorsport acts as a digital showroom for Ford, enabling more consumers than ever before to experience rare, high-performance vehicles like the Ford GT. At Gamescom – Europe’s biggest interactive games trade fair – experts from Ford and Microsoft are participating in a panel
HOW MODERN LIGHTS HIGHLIGHT HAZARDS YOUR GRANDPARENTS WOULD HAVE MISSED Comparison of car headlights from the past century highlights effectiveness of today’s tech Cyclist 12 metres away – once almost invisible to drivers – is clearly seen with modern lights Same night-time driving scenario simulated with six cars spanning 109 years Car lights evolve from dim gas lamps to modern
END OF THE ROAD FOR RED LIGHTS? FORD TRIALS TECH TO HELP DRIVERS ‘RIDE THE GREEN WAVE’ Hitting a series of red lights on a miserable commute could become a thing of the past with the help of technology that is now being trialled with Ford cars Drivers choose recommended speed to maximise chance of meeting green lights based on
FORD, HARMAN TO REVOLUTIONISE IN-VEHICLE AUDIO EXPERIENCES WORLDWIDE THROUGH B&O PLAY® SOUND SYSTEM Ford and HARMAN are collaborating to revolutionise the in-vehicle audio experience with B&O PLAY; the new system arrives exclusively on Ford’s global vehicle lineup starting next year B&O PLAY integration with Ford vehicles takes advantage of proprietary HARMAN technologies and tuning to deliver a richer, more engaging
NOW VANS CAN BRAKE AUTOMATICALLY FOR PEDESTRIANS IF THE DRIVER DOESN’T; FORD INTRODUCES NEW TECHNOLOGY FOR TRANSIT Ford vans can now detect people in the road, and automatically apply the brakes if the driver does not respond to warnings Pre-Collision Assist technology uses radar and camera systems to locate people in the road – and even those on the pavement
CAR WORKERS BUDDY UP WITH ROBOTS – MAN AND MACHINE WORK HAND-IN-HAND AS FORD APPLIES INDUSTRY 4.0 AUTOMATION Ford is among the first auto makers to develop a new, closely integrated approach to car workers and robots working together on the assembly line Workers use collaborative robots, also known as co-bots, to help fit shock absorbers to Fiesta cars in
BUMPY COMMUTE? HOW FORD IS DEVELOPING CARS TO TACKLE THE WORST POTHOLES TO SAVE DRIVERS MONEY Potholes are an increasing problem for drivers; forced to pay for costly repairs as recovery services report huge rise in pothole-related call-outs Ford test centre in Belgium replicates the effects of the worst potholes and extreme road surfaces from around the world. More than
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