Production of the all-new Fiesta – Europe’s top selling car – has begun in Cologne, Germany. *
“We have taken this iconic small car’s lovable, fun and sporty-to-drive character to the next level, with a greater choice of models than ever and with advanced technologies and features that small-car customers could only have dreamed of just a few years ago,” said Jim Farley, executive vice president and president, Europe Middle East and Africa, Ford Motor Company.
Fiesta highlights Ford’s derivative strategy, with sporty ST-Line version, and sophisticated Vignale and Titanium variants available throughout Europe in the next few months – plus the Fiesta Active crossover and Fiesta ST coming next year.
Ford is investing around €293 million in new production processes at its Cologne facility to build the car – already recognised as one of the world’s most efficient vehicle production plants – and where a new Fiesta will roll off the line every 68 seconds.
# # #
* The Ford Fiesta was the best-selling car in Europe, according to Ford analysis of March 2017 industry data. Ford of Europe reports its sales for the European traditional markets where it is represented through National Sales Companies. They are Austria, Belgium, Britain, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Romania, Sweden and Switzerland